Information Currency

In search of a fuctional transaction method using a barter currency, the organization tested a barter solution on a building materials distributor with over a million dollars in non-productive stocks. Given the size of this transaction, a "corporate' barter house was chosen to facilitate. A contract was signed where the corporate barter house bought the non-productive inventories at "full value" (the original cost to the building supply company). The intent of the contract was to pay the building supply back in advertising. The corporate barter house required that  for every dollar "spent down" in trade the building supply company would have to pay five dollars in cash. The corporate trade house committed to matching any proposed quotes. This model works well for Fortune companies, but this client did not have enough advertising "spend" to take down the trade dollars.